Pixel Advertising News

We all know about the power of advertising, how effective it is and how big businesses fork out huge sums of money on massive campaigns to get their product in to the public domain. Advertising is a key ingredient to many successful businesses, but not everyone can afford the kind of sums it takes to get T.V, radio and newspaper advertisements. For this reason many smaller companies operating in and around Newcastle upon-Tyne are looking for more affordable ways to advertise their business and products. Fortunately such schemes do exist and, as is so often the case these days, the internet provides the solution. Pixel advertising is a cheap, effective and modern way to advertise on the internet. Pixel advertising is a form of display advertising on the web in which the cost of each advertisement is calculated dependent on the number of pixels it occupies.

Pixel advertising gained popularity in 2005 when British student Alex Tew created a website and solicited advertisers to buy ad space measured in pixels on the homepage. Depending on the site adverts are charged at various rates, per pixel, often around one pound per pixel, meaning you can place your product information or company logo on a website for as little as ten pounds. Many web sites which host pixel ads exist in a variety of compositions, but the idea is always the same: to provide a space for websites to advertise their site and to direct traffic and hits to the advertised site by providing a link to that site (your company name or website name will operate as the link). If you have a website that is not producing enough revenue due to a lack of activity on the site and you’re confused because your shop sales are doing well, it’s probably because not enough people are aware of the existence of the website. Pixel advertising might be the solution to a higher volume of traffic on your site, simply by making more people aware of its presence on the web.