Archive for September, 2010

Pixel Ads

Monday, September 27th, 2010

Pixel advertising websites now abound and the general ‘feeling’ suggests that they are no more than copycats of the original UK Milliondollarhomepage.

Many of the pixel advertising websites I have researched appear to be literally copied from the UK original with little or no attempt to disguise the fact. Not all.

The likelihood of these sites succeeding is poor and the large areas of empty spaces are testimony to their struggle.

The reasons for the success of the Milliondollarhomepage are obvious. It was a new idea, had a great human story behind it, and used very good media tactics. But that mix can never be replicated.

So what is the future of pixel advertising?

One thing is clear; the concept of selling pixels is valid. Selling pixels is no different than any other advertising space that we’ve become familiar with such as billboards, neon signs, and even Google advertisements filling up pixel space on the periphery of our screens.

The difference between advertisements we are familiar with and pixel advertisements is basic – the advertisements are small and close together. Have a look at the classified ads in your newspaper – and you thought that was close.

A feature of the majority of pixel websites are the owners are lazy. They think that they can copy a fly by night idea and watch it bring in the bucks – the problem is the novelty has worn off, and their websites are not attracting the cash they thought it would.

However, there are a handful of pixel websites that have done a good job of ‘adding value’ to the idea and this is really what it is all about. It is what took Google from a copycat idea – starting from the idea of a search engine (yes it had been done before) – to the success that Google is now. The idea of evolving an existing idea and improving it is what raises the bar and gives us a better service or product. It’s the backbone of business on the Internet and everywhere else.

Pixel advertising could very well create a new revolution in advertising but the following two critical elements have to be addressed for it to succeed:

1. A way to convince customers to return

2. A way to gain the confidence of prospective advertisers to buy space

There are many ways to bring visitors back to websites and many good sites use these methods. They are:

1. Have good interaction with visitors

2. Provide incentives for affiliates ad referrals

3. Offer incentives to visitors (eg. prizes, games)

4. Offer a good experience

Pixel advertising may very well have a similar impact to that of search engine Google – sounds ambitious? Well Google started small with big dreams and look at its impact. Watch this space I say.

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Pixel Advertisement

Tuesday, September 21st, 2010

Pixel Advertisement is a kind of online advertising methods and is considered as the newest kind of advertisement in internet nowadays.
In this service, a web page with a specific size and unchanging content is defined as an advertising billboard and the page is divided into specific number of pixels. This number is 1,000,000 for most sites usually.

This way, the customers can purchase their favorite number of blocks (each 100 pixels named 1 block) and put their advertisement there. The purchase space can be selected at any size and any place on the pixel page.

Every time a user moves the mouse over an advertisement, the mouse over hint will be shown and in addition, each image is a link to web site of the company or person that has purchased the blocks.

This advertisement method is cheaper in contrast with other ways of advertisement as it lets you select any size in pixel page and it is fully customized. Also it is a permanent way of advertisement. Each customer will have his advertisement published on the pixel page for ever. (Until time that site is up)

This method of advertisement was first thought of by a young English student, Alex Tew, which sold pixels of his site to afford his university tuition. He sold out all his pixels in only 139 days and not only afforded his tuition, but also he became an internet millionaire.
The last 1000 pixel of this site was sold 38,100 dollars in an auction on ebay, although its real price was only 1000 dollars. He gained 1,037,100 dollars from this site totally. His project was begun on August 26th 2005 and was successfully finished on January 11th 2006 by selling out the last 1000 pixel on ebay.

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Perfect Presentations

Tuesday, September 14th, 2010

I am a Managing Director of a large British based marketing Firm. Every week I interview people or read CVs or look at presentations from people trying to sell me their services. I know what it takes to get noticed, I know what it takes to look professional, and I know what it takes to get the job. Here I am going to give all you interviewees a few tips on how to land that job or get that contract.

The first thing I am going to tell you is that within 20 seconds of you waking into my office I will know whether or not you will walk out of it with what you want. How do I come to that decision? Presentation.

The obvious things first – wear a suit, wear good shoes, run a comb through your hair – present a positive image of yourself; straight back, firm hand shake and we are off to a good start.

The next phase of observation that you will undergo is your ‘peripherals’ – briefcase, laptop bag, maybe your car, your presentation folder or laptop, your business card, perhaps a customised clipboard. Individually these items are insignificant, like one of Monet’s Water Lilies; collectively they can paint a beautiful picture.

Think for a second. If you work for a company, or indeed own one, where is your logo? On a plastic badge? Take it off; I want to see professionalism – letterheads, presentation folders, business cards, custom folders – all things you can brand. The first 20 seconds are all about projecting your image.

It is infuriating for me when someone comes into my office and hasn’t taken the time to prepare themselves properly. It is the realm of the interview process that the interviewee has complete control over and it is one of the most important aspects of the interview, if you want to succeed – do not over-look it.

For those of you that are willing to go the extra mile – you will be rewarded, project yourself and your business as a positive, well organised machine and you will walk out of my office smiling. Don’t and you probably won’t.

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Pick a Pixel

Monday, September 13th, 2010

There’s a new phenomenon on the Internet – one that you may not have heard of before. It’s called pixel advertising.

Pixel advertising is just what it sounds like. You purchase pixels, instead of text or banner links on a website. For most pixel sites, you are free to choose from 100 pixels all the way to a million.

The pixel sites work like this. The site has 10 pixel by 10 pixel squares across the page. These squares make up a nice little grid. Each square, then, is for sale. You can combine these squares to make a bigger impression.

To purchase a square, you’ll need to know the size you want to purchase, and you should have a graphic pre-made for your selection. If you want a default square, you’d make a 10 pixel by 10 pixel graphic. Granted, not much is going to fit into that little square, but if you get prime placement, you may be able to get away with it.

The amount of pixel advertising websites is also becoming more widespread, which is driving down prices. While the very first sites were charging a dollar a pixel, it is not unusual to see pricing as low as ten cents a pixel (or ten dollars per square) now.

These sites also do some good for their advertisers. If they are popular enough, the links provided will drive more traffic to their websites. If they are paying a fairly low price for their box, they are probably getting a good amount of traffic. This traffic, hopefully, leads to higher revenue for the advertisers.

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What is pixel advertising?

Monday, September 6th, 2010

What is pixel advertising?

A pixel is a small dimensional square that is on a website. These sites are divided into a dimensional grid that allows people to pick a square or squares to advertise in them. You can submit a picture to be in that pixel area. The pixel then stays on that page for a designated period of time. Some people give away free advertising. Others sell the advertising and allow you to submit your advertisement for a designated period of time. It is effective with the proper amount of advertising.

Where did it come from?

It came from a British Student. He was looking for a way to make some extra money. He thought if he could make a pixel page and sell the pixel blocks that he would be able to make a couple of bucks off of the advertising.

How does pixel advertising drive traffic to your site?

Some pixel advertisements are completely able to drive traffic because they allow affiliates to post the pixel page on their site. When you click on the link that is associated with the pixel advertisement it will take you to a place to sign up to advertise. It also allows people to click on the pixels. Lets say that they have millions of associates that are advertising the website for free on their site. That means that millions of people who visit the different websites the chance to see your website.

Pixel advertising has been creating an income for many groups.

Some create these advertising sites for income, some do it for fundraising, and yet others use it to create a portal for for niche advertisers. It is simple advertising medium and it allows people the ability to make a great income online and offline. It drives traffic to peoples websites by advertising it. People come and they click. Trust me I know from person experience that it really does work. The best pixel site to visit are the wons with good traffic. A pixel site with good traffic will tell you that they are getting traffic from certain sources, and most of the time they will tell you the sources also.

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