Pixel advertising websites now abound and the general ‘feeling’ suggests that they are no more than copycats of the original UK Milliondollarhomepage.
Many of the pixel advertising websites I have researched appear to be literally copied from the UK original with little or no attempt to disguise the fact. Not all.
The likelihood of these sites succeeding is poor and the large areas of empty spaces are testimony to their struggle.
The reasons for the success of the Milliondollarhomepage are obvious. It was a new idea, had a great human story behind it, and used very good media tactics. But that mix can never be replicated.
So what is the future of pixel advertising?
One thing is clear; the concept of selling pixels is valid. Selling pixels is no different than any other advertising space that we’ve become familiar with such as billboards, neon signs, and even Google advertisements filling up pixel space on the periphery of our screens.
The difference between advertisements we are familiar with and pixel advertisements is basic – the advertisements are small and close together. Have a look at the classified ads in your newspaper – and you thought that was close.
A feature of the majority of pixel websites are the owners are lazy. They think that they can copy a fly by night idea and watch it bring in the bucks – the problem is the novelty has worn off, and their websites are not attracting the cash they thought it would.
However, there are a handful of pixel websites that have done a good job of ‘adding value’ to the idea and this is really what it is all about. It is what took Google from a copycat idea – starting from the idea of a search engine (yes it had been done before) – to the success that Google is now. The idea of evolving an existing idea and improving it is what raises the bar and gives us a better service or product. It’s the backbone of business on the Internet and everywhere else.
Pixel advertising could very well create a new revolution in advertising but the following two critical elements have to be addressed for it to succeed:
1. A way to convince customers to return
2. A way to gain the confidence of prospective advertisers to buy space
There are many ways to bring visitors back to websites and many good sites use these methods. They are:
1. Have good interaction with visitors
2. Provide incentives for affiliates ad referrals
3. Offer incentives to visitors (eg. prizes, games)
4. Offer a good experience
Pixel advertising may very well have a similar impact to that of search engine Google – sounds ambitious? Well Google started small with big dreams and look at its impact. Watch this space I say.