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Most of the articles published online about search engine optimization talk about tips on writing the articles, but not a lot of them discuss where to actually find audience for your work. The thing about SEO writing is that, yes, while you can write compelling copies, but without anyone finding them, then it’s not worth anything. Currently, content-friendly websites are the king, and even if blogs are around, the best way to get found is by finding a good place to publish your articles, and that’s still at article websites.

When writing SEO articles, make sure that you always hit two birds with one stone. Some may say that it could be distracting to write the articles with so many things in mind like keyword-stuffing and writing according to categories, but sometimes, these things could be a source of information for writers. For example, instead of writing about bathroom tiles as influenced by the home repair category, how about thinking of how you can relate bathroom tiles to romance and relationships? Who knows that you could get a million ideas on what to write just by thinking of the categories where your article can be filed under prior to writing.

Now for the submission part, there are various ways of submitting an SEO article. You can do it, personally, by writing the editor of the website to consider your article, or manually, by manually uploading the articles to the website. Submitting an article personally is done for high-profile websites as well as blogs. Of course, these websites puts a lot of emphasis on quality over quantity, so make sure that your article is very well-crafted.

When submitting an article to a database, you would be required to input the keywords as well as the categories that your article should be filed under. Make sure to appropriately tag and categorize each article to give it the right kind of exposure. Some article directories pre-approve each posts, while some websites would have your articles under review for quite a few days (Ezinearticles.com is a primary example of this).

You can also submit to email lists, which make use of automated software to distribute the article to different websites. In some cases, identical articles are distributed, although some articles are spun using an article spinner that creates different versions of the articles. This helps the article achieve a better ranking, and needless to say, the client’s website as well.

Making yourself seen online isn’t just a matter of putting your content out there and hoping for the best – if you want to make the top of Google searches and have a decent stream of traffic coming through your website then, more often than not, you have to earn it. Search engine optimisation is one of the key methods of increasing traffic flow and promoting your site over others.

While SEO is important for your website’s content, it’s not the only place that it can come in handy. Blog posts and even articles that you send to article databases like Ezine also require SEO rich writing and are a fantastic way to boost your online exposure. If you’re getting started on articles and blog posts for your website and you have decided to go it alone, make sure you read on for some tips and tricks to effective SEO writing.

So what’s the secret?

Fortunately there is no science to writing an SEO article. You don’t need to follow a magic formula or play Mad Libs with your recommended keywords. While there are plenty of guidelines and methods to writing a good article, it is up to you to decide on the content and tone that you find suitable.

Make your article useful

Whatever you are writing about just remember that the key is to make it useful to the reader. It needs to explain an idea, give direction or inform and be easy to understand. While the point first and foremost for you is to increase traffic to your site, bad content isn’t going to be read by anyone.

Fit in the right keywords and keyphrases

Hopefully if you are at the point of writing SEO articles then you already have your main keyword and key phrase ideas available to you – if not then that is where you should be starting. Check your AdWords, Analytics or keyword software every time you start writing an article to make sure what was relevant yesterday is still relevant today. Make sure your writing sounds natural – don’t cram the keywords in – and try to fit them in as you can rather than forcing your sentences around them.

Today, SEO is a key part of online marketing. Making your website work for you is not difficult, but it does take a bit of time and commitment on your end. Keep up with the latest trends and updates like Google Penguin and make time to do a bit of research every week so you are always on top of things.

Start Small to Build Success

You’ve heard it time and time again: Content is king, but quality is queen. You may be thinking: “All of my quality content is of no use if my articles cannot be seen. Give me something tangible to work with!”

Search Engine Optimization (SEO) is often that “tangibility” element many article writers seek. Need proof? Take a look at the competition out there; e.g., the keyword “SEO” has over 11,000,000 global monthly searches alone.

What’s amazing is that many authors already have what they need. With the assistance of even the most simple keyword tools and a finger on the pulse of your niche, you can be successful without the bells and whistles. Here’s how:

5 SEO Elements That Are Overlooked

Quality – Hands down, quality content that provides a good user experience is rewarded. From good grammar to even navigation and presentation – a quality user experience is memorable and makes people want to come back for more (resulting in a higher return rate, more traffic, and a higher rank). The alternative (i.e., poor quality) is no one is satisfied and you risk a deindexed or banned website.

Originality – Not just for credibility sake, originality is rewarded. Readers, article directories, search engines, etc., are not happy with redundant, derivative content – they want something new, a different angle, or a fresh perspective. Your content should have a unique impression on your niche – let your singular experiences shine.

Relevance – In addition to maintaining a quality user experience, relevance is a key component to natural link building. For example: If you publish an article on EzineArticles.com with links in your Resource Box leading back to areas on your website or Blog that relate to your article’s topic, then you will have built a natural link. Not only do visitors notice, search engines do too.

Target – Researching your target audience isn’t just about demographics and personas, although this information is incredible when you’re cultivating topics to write about as well as provide more engaging content. When considering your audience, look for the keywords your targeted audience is using to find what they want and need.

Evergreen – Writing content that stands the test of time is just smart. Not only will you get more out of evergreen content than the time it took to write it, evergreen content will continue building your authority and your rank. Content like “2012 Mayan Apocalypse” may as well have a countdown clock; it depreciates as soon as it’s published.

The Key to Making These 5 SEO Elements Work

Quality, originality, relevance, target, and evergreen won’t get you anywhere if you start writing articles in the broadest part of your niche. You will easily become overwhelmed and you won’t be able to compete with the already established authorities of your niche.

The key to success is this: You must first establish your credibility and rank before you can take on broader areas of your niche. So take a step (maybe even a giant step) back and establish your credibility.

Here’s how: start small.

First, find areas of your niche that have low competition, but are still in demand. Remember that “SEO” keyword we discussed earlier? No one is going to make it on “SEO” – way too broad. However, we can extend the keyword to focus the topic, e.g., SEO and Blog Writing, SEO and Social Media Writing, SEO and Article Writing, etc. Then we can break this down even further into the long-tail, e.g., “SEO and Article Writing: How to Use Long-Tail Keywords Naturally.”

Next, build an article portfolio as well as a high-quality website that reflect the 5 SEO elements outlined above (quality, originality, relevance, target, and evergreen). This will help you establish your foothold in your niche – you will be more easily seen by readers, picked up by publishers, be open to website or blog visitors, and established in search engines.

Once you’ve established a following or connection with publishers, readers, and visitors, then you’re ready to take it to the next level. Just don’t dive into the deep end of your niche until your credibility can keep you afloat.

Avoid getting swallowed up in your niche and don’t be afraid to narrow your area of expertise, since it can always be expanded later. Establish your credibility in more specific, targeted areas of your niche before taking on the big leagues and SEO will naturally work for you.