Pixel advertising is a recent addition to the world of
online advertising. Pixel advertising sites have a main page
laid out entirely in a grid/ block pattern. These blocks
are pixels, and advertisers buy space on that page for
their hyper linked image. The page is usually divided
into 10 by 10 pixels, but advertisers can buy larger
or smaller. Rates are commensurate with pixels occupied
by the advertisement.
This trend started with one website, called “Million Dollar
Webpage.” It was basically an expertly marketed gimmick
developed by a young entrepreneur in the US. The page got
a lot of publicity because of its novelty, and the owner
quickly did earn his million dollars from it (atleast). From
that idea, several publishers and businesses tried to jump
into the game. Many have failed, but pixel advertising
constitutes a strong presence on the internet.
The success or failure of a pixel advertising site typically
boils down to the page’s Google page ranking. Obviously
advertisers want to place their ads where they will be seen,
so only pages with high Google PRs will do well in this
market. Sites that have higher page rank are spidered by
Google’s robots more often and placed higher in search
results, so more web surfers will see them.
Therein lies the difficulty, though. The actual construction
of a pixel site is relatively easy. There are even free
scripts that you can use to do it. The real challenge is
building your site’s page rank so that advertisers will
want to spend money to advertise there. The intricacies
of Search Engine Optimization are another story all
together, but it suffices to say that increasing your
Google page rank is not easy.
Pixel advertising sites usually start off pixel prices
relatively low and gradually increase price as their page
popularity increases. An effective technique for new sites
is to give away some free advertising space to large, reputable
companies in order to build credibility. As your site becomes
more popular, you can dial back on the free space.
Trends in advertising ebb and flow as quickly as anything on the
internet. In the broader scope of things, pixel advertising
may seem like an upstart fad that will lose momentum and
eventually die. That may be true, but for the moment, pixel
advertisers do comprise a noticeable area of the internet
and should not be discounted as an avenue for marketing
promotion.
Tags: pixel ads, pixel advertising, Pixel Adverts