In this day and age, the Internet is becoming a tool for billions of people from all corners of the globe to find all of the information that they need. With the incredibly large number of people who are constantly surfing the Internet, most companies are now looking to advertise their products or web sites over the Internet. Unlike traditional advertising, the Internet allows advertisers to pinpoint their ads so that they are reaching their target market and will generate traffic to their web site and buzz about their product.
With the convenience of search engines, the vast majority of those who surf the web use them to find what they are looking for. (Approximately 90% of all web surfers use them) Hence, many webmasters and companies focus on SEO or search engine optimisation to get their web sites promoted to the top of the search engine listings so that they can reach a wider audience and generate more traffic. One way to get higher search engine rankings is to get a lot of quality back links and to have high link popularity (number of back links).
Pixel advertising is one of the best ways to advertise online and get links to your web site. It is an idea that had caught on with sites such as the million dollar homepage and dozens of others that sell thousands and even millions of dollars worth of links and provide value to their advertisers. Sure they can get expensive at a rate of £1 a pixel or £100 for 100 pixels, usually the minimum amount that can be bought, but it is well worth the price if you have the budget. Pixels purchased on a popular site can do wonders in terms of getting traffic to your web site and expanding the reach of your product.
For those of you who still do not understand what pixel advertising is, here is a quick guide: There are some web sites that are simply a home page with 1 million or more pixels of open space. Advertisers can buy a pixel at a rate of £1 a piece, but due to the small size of a pixel, the minimum purchase size is usually 100 pixels or £100. You can buy as many as you would like and what each purchase gets you is a space of the size purchased on the web site’s homepage. With that space, you can put some sort of image that will be a link to your web site. The more people that visit the pixel web site, the more traffic you will get. However, if you purchase 100 pixels out of a million, your advertisement will be very small so many buy thousands or even tens of thousands of pixels if they have the budget to do so, so that they get a bigger advertisement on pixel web sites. Here is an example of a live pixel web site, www.tiredmouse.com
Pixel advertising is truly a unique way to advertise on the Internet, and if done successfully it can help make your web site go viral and become a huge success.